stuff the turkey!

lateral business promotion


Angela Mortimer plc


Deliver the annual client Christmas party to drive promotion of the company?s recruitment credentials


For this client, while Christmas parties had relationship building capabilities, an alternative strategic event at a key annual sales point would maximize ROI.

hold the first ever live launch for The Blue Book (the recruitment bible)

create synergy – blue book / blue venue, the London Aquarium

communicate the subliminal message that the book was ‘still not quite available’ by sinking books into the shark tank

fully market & exploit the PR value

guarantee higher attendance, better value for money and direct ROI


A cracker of an event giving more bang for our client?s buck. Our lateral thinking led to a fundamental shift in client strategy. This more cost-effective, business-focused event doubled attendance & maximised sales opportunities.


“Once again BEYOND came up trumps. The finished results were fantastic both visually and for our business case. Attendance was over 40% higher than the previous year’s Christmas party and we have already seen new business coming from clients that attended.”