bank

think bolder, brighter, bigger – and bigger

client

A well-known international financial institution

challenge

To organise a major client event following the recent merger of two banks to create a new world-class financial organisation that celebrated the diverse cultures of the two entities. Our client was keen that their ‘Summer Soiree’ would be a true showstopper for up to 600 VIP guests.

BEYONDsolution

As the number of truly iconic London landmarks is limited to a handful success relied on developing an original theme. To this end we presented highly detailed and out-of-the-box creative concepts for five possible locations – despite the client’s brief arriving just four days before Christmas!

rather than simply focus on the individual cultures of the two financial institutions we brought together and merged the similarities and on a broader theme celebrated international diversity

the British Museum was selected thanks to the juxtaposition of Best of British with its global reach from its artefacts

the highlight of the evening was a breathtaking performance by the multicultural Urban Voices Collective choir, (who had previously found fame at the 2012 Olympics closing ceremony); a true reflection of the talent and international diversity London itself could offer

BEYONDresults

Our client was impressed by our big thinking, meticulous attention to detail and the ability to integrate a ‘big idea’ with their commercial objective of facilitating financial trade around the world. Talks for future events are already in the pipeline.

“Thank you all for delivering a fantastic event at the British Museum. It was brilliantly executed and I had a ‘pinch myself’ moment when watching Urban Voices. It really was a spectacular evening that came together brilliantly, thank you and congratulations.”