Posts Categorized: Uncategorised

put out the FYRE – raging success or raging inferno?

A masterclass in what NOT to do 'FYRE has become cult viewing on Netflix since its launch mid-January. To every professional event manager it is 1.5 hours of toe curling excruciating misery. And if you don't have budget to pay BEYOND's event management consultancy fees, I highly recommend this as a free masterclass in 'what... tell me more

ROI IRL

  ROI has become a staple buzzword in the event industry. Everyone uses it. Everyone expects it. But do you really understand what it means? And how to get your hands on it? The thing is it's different for each event, which maybe is why a clear consistent meaning is so elusive. But one thing's... tell me more

the ‘C’ word

It's a 'well known fact' that your Christmas party is one of the best networking opportunities of the year: to thank your clients for their business and to encourage them to give you their business for the next 12 months. What a lovely thing to do; to reward such loyal clients. And you do it... tell me more

twogether we are stronger

Two hands together Before setting up BEYOND, I worked as a Marketing Manager for a law firm. One gem has always stuck in my head from that role - not any ground-breaking nugget of marketing know-how - but my boss's words 'Two heads are worth more than double the power of one.' That, for me, meant a lot... tell me more