curating professional development

With employers looking to utilise their staff to their full potential and the job market being more competitive than ever, continuing professional development (CPD) is key to not only building a successful career, but also a more fulfilling one.

In their recent article, Practically Perfect PA identified event management as one of the key hard skills every EA/PA should have on their CV to get them noticed by employers. Events also topped their list of projects PAs can get involved with to boost much sought-after creative skills. 

Having delivered many seminars and workshops over the past year, we have identified these key benefits of updating your knowledge:

  • learning new skills
  • re-affirming and increasing existing knowledge
  • building confidence
  • ‘upsell yourself’ into a more marketable candidate

You don’t have to invest a huge amount of time and money into formal courses (unless those certificates are key to your career). There are so many learning resources out there that you can even squeeze into your commute or lunch break:

  • podcasts
  • webinars
  • workshops
  • online learning platforms
  • trade shows
  • social media

My own colleague always arrives into work with her headphones on; invariably she has been listening to a podcast on women in business / events / how to look after prospects. With so much relevant, insightful content that is immediately accessible, you can curate your own learning hub of frequently refreshed and current information for whatever subject you want to swot up on.

Get acquainted with your industry leaders and find your ‘mentor’. Chances are they put out content or host seminars at relevant industry events. Follow them on social media and absorb their content. Why not even reach out to them to discover how they got to where they are in their career?

Online platforms, such as Skillshare, have thousands of short courses run by experts in their fields on a huge range of topics. For a relatively small investment, you could learn skills that make the difference when going for that new role or promotion.

Get out there! Attend workshops, seminars and trade shows. There are huge benefits to networking and sharing knowledge face-to-face. By taking a half-day here and there to form relationships with speakers, suppliers and venues, we have ultimately saved hours of research time when we get a brief in that fits.

On that note, we’d love to meet you! We are speaking at the Miss Jones Continuing Professional Development Series on 14 May on ‘The Art of Effective Communication’ – get your tickets here.


Image credit: photo by ‘Ian Schneider on  Unsplash  Passion Led Us Here’