executive secretary magazine – what to do when your event goes wrong
Kate Kassar’s top tips for managing an event that is not “all right on the night’
Events are live so by their very nature, subject to stresses and pitfalls that we can only imagine when we embark upon them. Moreover, there is an expectation among executives that assistants should ‘just get on with it’ and produce seamless events, despite having no training in event management. But, sometimes an event goes wrong.
I can honestly say that after 20 + years in the industry I still come across new challenges at each event that I run.. Things might go wrong at the project management stage. Things might go wrong on the day or the night itself. Always expect the best but prepare for the worst.
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